Are you facing a challenge with a formula, regulations, or launching your product?

We’re here to help.

Our Know-How:

Bringing wellness brands to market.

01. Concept
02. Optimize
03. Scale
Stack of granola bars on a table next to a wooden bowl with almonds, seeds, and pumpkin seeds, with a green fern and an hourglass in the background.

01.Concept

Whether you are refining your brand positioning, or developing a new line from scratch, our guidance addresses the technical and branding requirements needed to transform your concept into a market-ready product.

Our services:

* Brand positioning and marketing alignment

* Concept development

* Competitor profiling

* White space analysis

* Product brief development

02.Optimize

We work directly with your team to address the technical nuances of product development, compliance, and quality assurance frameworks.

We offer:

  • Raw material and active ingredient sourcing

  • Comprehensive formula reviews

  • Nutrition and supplement facts table development

  • Claims strategy and substantiation

  • Regulatory and label review for FDA and CFIA compliance

Supplements with ginger, turmeric, dried herbs, and a bowl of dried berries and flowers.

03.Scale

Scale with confidence. We provide the technical support that ensures your brand is ready for every stage of expansion.

Support Includes:

  • Secondary supplier vetting

  • Contract manufacturer and co-packer search

  • Cost savings opportunities

  • Sourcing third-party testing certification (i.e., NSF, Informed Choice, Non-GMO etc)